Amazon Prime wanted to distance itself from its buttoned-up parent account on social media - so, when we launched their TikTok and IG accounts, we made sure our content was anything but serious (mostly).

Out of the 71 pieces of content we produced, these four series were my favorite. We also gained 122,000 new followers.

• Prime Beat Box (we partnered w/ Italian found sound artist Francesco Pellegrin to create a song using Prime boxes + items as instruments)

• Huck Reviews Prime Products (my sheepdog reviewed Prime products)

• Prime Day Mnemonics (tongue-in-cheek shopping tips for Prime Day)

• Will This Open a Prime Box? (attempted to open Prime boxes with inanimate objects)

CD: Bradford Gilmore
SR CW: Tim Cahill
SR AD: Rachel Wyse